World Exhibition Stand Awards The Winners 2020 | Page 46

Best Stand 500-1000m 2
PLATINUM
Enigma Creative Solutions
Agency: Enigma Creative Solutions
Client: SBTech
Exhibition: ICE 2019
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SB Tech told their explosive story
with maximum impact at ICE 2019.
The stand featured a 35.5m wide by
3m tall screen canvas that dominated
the hall with no less than 552 LED
tiles and 9,000,000 individual pixels.
A large bar in the centre of the
stand served as a hospitality platform
and the stand included a business
centre with 4 board rooms,
private demonstration suites and
12 semi-private meetings spaces
World Exhibition Stand Awards
around open spaces.
The AV experience was paired
with a theatrical light show, and
DMX controlled lighting inlaid into
the floor, demo stations and bar.
Using a combination of stimulating
images, driving music, succinct
facts and figures, clear captions
and effective voice-over the video
left a lasting impression on all who
viewed it.