World Exhibition Stand Awards The Winners 2020 | Page 3

Welcome Publishing Director: Simon Farnfield Managing Editor: Paul Colston Awards Manager: Lisa Farnfield Contributing Editor: Madeleine Johnson Graphic Designer: Kateryna Smirnova Production Manager: Elizabeth Nixon Published by Mash Media, Second floor, Applemarket House, 17 Union Street, Kingston Upon Thames, KT1 1RP, UK. Tel: +44 20 8481 1122 Fax: +44 20 8481 1144 Email: info@ mashmedia.net Lisa Farnfield Campaign Manager World Exhibition Stand Awards Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers. Printed by Pensord Press Ltd. Welcome to the second World Exhibition Stand Awards. The awards campaign and the number of entries and finalists have grown considerably this year. And once again we are seeing incredible examples of architecture and activation which create engaging brand experiences in expo, trade show and convention spaces. These winning examples encompass a huge range of business sectors, stand sizes and brand objectives demonstrating that exhibitions remain a compelling part of the marketing mix. Storytelling, engagement, effective use of technology, design and creativity are the hallmarks of these winning entries. It is only possible to capture a fraction of the innovation and interactivity of these stands and experiences in print form, so I encourage you to view the videos and photo galleries for these stands on the World Exhibition Stand Awards website. Good exhibition stands are stunning to look at, the best exhibition stands are meaningful experiences that truly represent a brand in the live environment. Congratulations to all the winners. HEADLINE SPONSOR: PARTNER: JOINT PARTNERS: MEDIA PARTNERS: FOUNDING PARTNER: World Exhibition Stand Awards 3