World Exhibition Stand Awards The Winners 2020 | Page 22

Best Stand at a Retail Industry Event
PLATINUM
Kingsmen Exhibits
Agency: Kingsmen Exhibits
Client: La Prairie Hong Kong
Exhibition: Tax Free World Association -
TFWA - Asia Pacific 2019
22
Stepping into the double storey
stand, visitors were transported
to a place where time stands still
with sublime beauty that recalls the
brand’s quintessential ‘Swissness’.
La Prairie’s bespoke stand showcased
their new store design concept
and visual merchandising in a
full boutique experience. Inspired
by the authentic, sophisticated elegance
of Swiss Contemporary Architecture,
La Prairie exudes a raw
and refined style that is simple in
its execution, physically intense yet
always in a poetic balance with the
World Exhibition Stand Awards
surrounding landscape.
Emphasis was placed on achieving
top-notch detailing and material
construction. Materials including
raw veneer and marble flooring were
shipped in from overseas and a comprehensive
pre-site preparation was
necessary to ensure quality production.
To represent a consistent brand
image, Kingsmen complied and adhered
strictly to the same finishing
as the corporate identity of the HQ
back in Switzerland.