World Economic Journal Issue 43 September 2024 | Page 18

[ ANALYTICS ]

BRICS 250 Distinctive Features

Our objective was not to produce ' just another list of large companies .' Rather , BRICS 250 aims to pinpoint the key nodes within the BRICS business ecosystem and highlight the leaders who are advancing sustainable development through technology , with a focus on people .

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INTEGRATION OF FINANCIAL SUCCESS AND SUSTAINABLE DEVELOPMENT
BRICS 250 is a unique combination of traditional financial metrics with indicators of corporate social responsibility ( CSR ) and sustainable development . This holistic approach provides a more comprehensive picture of a company ' s success , emphasising that profitability should not come at the expense of social and environmental responsibilities . By integrating these dimensions , the ranking aims to inspire companies to excel not only in financial performance but also in their contributions to society and the planet .

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FOCUS ON EMERGING MARKETS
The ranking shines a spotlight on leaders in sustainable development within emerging markets , particularly in the BRICS nations . This focus is essential , as these countries possess significant growth potential and face unique challenges in balancing economic development with sustainability . By highlighting exemplary companies in this region , BRICS 250 fosters a competitive environment that inspires others to adopt best practices and invest in sustainable solutions , ultimately driving progress across the developing world .

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INCREASED TRANSPARENCY
One of the distinctive features of the BRICS 250 ranking is its emphasis on transparency regarding ESG practices . By encouraging companies to disclose their CSR efforts and sustainability initiatives , BRICS 250 promotes accountability and trust among stakeholders . Increased transparency not only enhances a company ' s reputation but also provides valuable insights for investors and consumers who prioritise ethical business practices . As companies strive to meet the standards reflected in this ranking , they contribute to developing a culture of openness that benefits the entire business ecosystem .

8 BANCO DO BRASIL

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BANCO ITAƚ UNIBANCO
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WEJ | September 2024