Workshops #1 HEART Framework | Page 2

The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” by Oxford

UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.

UX design is the process used to determine what the experience will be like when a user interacts with your product

The creative and analytical process of determining what a website, device, or piece of software is going to be

UX design is the art and science of generating positive emotions through product interactions

What is UX?