Intro
As conflicts , rising inflation and economic turbulence roil almost all corners of the world , we dare to do what we do best : Design and develop innovative and commercial sportswear for world champions and everyday heroes .
This season we have finetuned and improved several of our highly successful collections , including HyperVent , Aero and Nano .; added numerous strong , truly in-your-face colorways ; created a tight , community-driven capsule for elite ultra-distance runners ; integrated a Sportswear concept into the Training category ; broadened and intensified our graphic expression for Bike with new , striking designs ; and overall given our offer an even greater commercial reach .
The biggest news , however , take place in the Footwear category . Presenting the super-cushioned , super-comfortable road shoe Craft Pacer and the supercommercial road-to-trail statement Explore Hybrid , which features a unique collab Vittoria™ outsole , we now have two super-strong contenders in the commercial category . As always , we are super-excited for the new season .
Welcome to Craft SS24 !