Intro
The future concerns us . As it does with most people . To advance and highlight our sustainability work , we are launching Craft Circle – a green program designed for the long run .
The other big thing this season is the launch of a Trail concept within the Running and Footwear categories . Trail is booming and we aim to be at the forefront of this growing movement .
Furthermore , within Bike the success of “ Four rider types ” keeps on rolling , this season with several new and exciting color expressions . And our focus on gravel cycling continues unabated – powered by a partnership with the legendary gravel event UNBOUND .
Welcome to Craft SS22 !