Workbook AW26 | Page 9

Workbook 2026

Insights

Where Seger leads

01

We are a classic Swedish brand with heritage and roots in Röshult.

02

We own the majority of our production and have the expertise in-house.

03

Availability and service – Our products are always in stock, all year round.

04

Fast, flexible deliveries – With integrated warehousing and production, we can deliver quickly and adapt production directly to customer needs.

05

We are known for quality and sustainability in everything we produce.

06

Our knitting and material compositions are of the highest quality.

07

Our deep knowledge of raw materials and techniques enables a comfortable and functional outdoor experience.

08

Our products have been tested by athletes and researchers.

09

Our base layers are used by professionals in demanding environments.

10

We have the world’ s best thermal sock – it’ s no secret, though few know it