Workbook AW26 | Page 5

Workbook 2026
How we operate and what shapes our collection

Simplicity Sustainability Function Attraction

We keep it simple. Our products should be easy to
Sustainability is a cornerstone for us and our
Technology, function, and innovation are our
Since our products have a long lifespan, we strive to
buy and use. It should be clear to our customers to
Swedish production.
tradition, and they form the foundation we continue
work with timeless expressions and designs across
understand the differences between products and
We express this primarily through the lifespan of our
to build on into the future. We apply advanced
much of our range. Styles that remain appealing
their functions.
products, because we know that the most
functionality where it’ s needed and simpler
over time and avoid short-lived trends.
sustainable items are the ones that last the longest.
techniques where it makes sense.

The core in everything we do

By always focusing on the values at the heart of our collection, we can create products that not only last, but also have a lower environmental impact and become beloved favorites among our users.