Intro A / W 24
As a dynamic sportswear brand with an unwavering commitment to its vision , we are now on the cusp of becoming an international powerhouse . The Running and Footwear segments lead the charge , while our other categories keep on growing at a steady pace .
Consistency , more than ever , serves as our guide and source of inspiration . As a result , we have prioritized the refinement of existing styles , rather than succumbing to relentless product launches – a focus that can be experienced this season in the many products that have been improved and fine-tuned to provide enhanced performance and comfort .
As the brand ’ s global footprint continues to expand , we have observed that our Swedish roots offer a robust base for international growth . A unique heritage and identity that we will keep on pushing as we continue to strengthen our loyal following of athletes and fitness enthusiasts around the world .
With a focus on consistency , manifested in our drive to refine and elevate , we are poised to further advance our impressive growth on the global stage .
Welcome to Craft AW24 !