POWGIRL

Auclair is making waves in the market with the launch of its new collection: POWGIRL. More than just gear, POWGIRL is a bold step forward— a collection that stands out with fits specifically tailored for women. POWGIRL is a movement to empower women in sports, encouraging them to own their space, push their limits, and lead with confidence.

EUROPEAN MARKET

Auclair takes a major step in its international growth by launching product distribution across Europe. With a strong heritage in Canadian winter sports, the brand brings its performance-driven gear to a broader audience, marking the beginning of a new global chapter.

NEW WAVE

Sweden’ s New Wave Group, known for its outdoor ventures, acquired Auclair, enabling the brand to expand globally. Despite this, Auclair’ s core operations remained in Montreal, marking a new chapter with strategic partnerships within the group.

GORE-TEX

Auclair signed a collaboration deal with the world known membrane tech leader Gore-Tex. Trusted protection and comfort. Make more of everyday.