CUSTOMER PROFILE
Calvin Klein caters for a simple male or female. Their NOS (never out of season) is staple black, white and grey underwear. These will always be popular with their customer. Their target market is both males and females who's desire is to be on trend from about the age of 15 throughout. However their sportswear is directed mostly toweard customers ages 18-30.
Tommy Hilfiger however is for a fashion foward indervidual. These customers like to always look on trend with a sporty streetwear look. Tommy mostly sells menswear and have a big focus on Tommy Jeans appeaaling to e a large teen market.
Due to the fact that PVH owns many brands in the fashion industry they have a large target market. Working for both Tommy Hilfiger and Calvin Klein I was able to see both sides.