lifestyle clique
2.
iving opportunity
G
to clients who are
embarrassed to be seen
walking into a weight
management practice,
or for some, who are
embarrassed to leave
home. Particularly with
heavily overweight or
obese clients, this can
be an issue that prevents
them from seeking help
in the first place.
3.
eing able to access
B
services that are not
always available in remote
areas. Rural areas are quite
often highly impacted by
obesity and at the same
time, do not necessarily
have weight management
practitioners in their area.
From a business perspective, offering
online weight management programs
opens up doors across the nation and
even internationally, depending on
how you market your business and, of
course, where you want to market your
business to.
The benefit of offering online weight
management products or services is
the flexibility it offers you in putting
together a range of services to suit
many varying budgets. Here are a
couple of ideas to get you started:
ou could take the above one
Y
step further and purchase a
membership ‘plug in’ for your
website (for example, if you are
using Wordpress you could use a
program such as Ultimate Member)
and create different membership
levels that access different levels
of information. This provides
members with options to suit their
budget. You could create a basic
membership such as the example
above, a personalised program
that requires questionnaires to be
completed and a program designed;
all the way through to memberships
that include video consultations
(either one-on-one or groups).
Creating a membership site gives you a
great deal of flexibility but also enables
you to provide content such as recipes,
video tutorials, member forums and
support groups to different levels of
membership and enables you to even
time them as part of a program; if
you created a 12-week program then
you can set this up to reveal only meal
plan 1, plus tutorial 1 and recipes 1-10,
for example, during week 1. Then you
can time the rest of the content to be
revealed as the weeks go by.
complement your current products
and services is entirely up to you.
However, this is an important
consideration to take when planning
for your future business growth.
Online services are only going to
continue to expand and as the obesity
epidemic continues to worsen, more
and more people need assistance.
Providing online services will help
your business to reach more clients
and help more people to achieve
their health, wellness and weight
management goals
AUTHOR
SONJA BELLA
Director of Australian College of
Weight Management
www.collegeofweightmanagement.com.au
Whether you choose to run your
business purely online, or use
elements of online services to
Use a program such as Vision6 or
Aweber to create