Women's Network September 2018 | Page 16

The top FOUR tech-tools every online marketer needs to know about 16 Women’s Network Magazine F or the last two years I have had the pleasure of being on the judging panel for the ORIAs, the Online Retailers Industry Awards. They like the Oscars, but for online business. Being a judge, I get to read all the award applications and see what’s ‘under the hood’ - so to speak - of how these incredible entrepreneurs took their startups from zero to hero. Let me tell you folks, reading those applications is like getting a PhD in entrepreneurship, digital marketing and web development, all at once. I’d like to share a few of those insights here. They’ll fast track your learning curve and help you achieve greater success more quickly. That’s worth reading about, right?