business clique
2) PREQUALIFY PEOPLE WITH
CHECKLISTS AND MODELS
Particularly on your website,
utilising checklists and models
proves a great way to build your
list and most importantly show
your ideal clients that you have the
knowledge they desire. Secondly, it
can prequalify them for you so you
are only attracting the right clients.
It’s no doubt we have all had those
painful clients who simply don’t
value our services and don’t get it.
Yet we continuously say yes and put
ourselves through the pain – no
more with this way of doing things.
3) CONNECT WITH THE RIGHT
PEOPLE
Sometimes do you feel you have
business FOMO (fear of missing
out)? The fear that you might miss
out on income if you don’t take
everyone? Don’t feel bad if you do,
I think we all go through it at some
stage. When you are absolutely
clear who your ideal client is, using
demographics and psychographics,
then they (like the car or those
shoes we really want), is all we see
and attract. Get focussed on who
your ideal client truly is and why.
4) OFFER LOADS OF VALUE,
EDUCATION – GIVE, NOT GET,
MENTALITY
When thinking what to write
about, think about your customers
most basic problems and share
insights on these. Remember you
are miles ahead of your client
so meet them where they are at.
What you find as common sense,
assume they don’t know - share it.
They will appreciate you for it and
it helps them realise that you are
the perfect person to help them
through as you can solve their
problem.
back and ask people how you might
be able to help them? If someone
connects with you, ask them how
you can help? It’s amazing how
many new clients, connections and
partners have come from doing this
simple thing.
6) COLLABORATE, ADD
VALUE AND GROW FASTER
I am all about growing fast (I
am an Arian – I want everything
yesterday), there’s no time to waste.
The quickest way to do this is align
with somebody who already has
your database and to whose clients
you can add value - so connect with
them. Run a webinar, a live event,
send an email, run a competition,
do a Zoom session together - give
away lots of valuable information
and watch both your businesses
grow.
AUTHOR
Michelle O’Hara, Business Marketing
Strategy Mentor
OH MARKETING
CONTACT
0438 765 718
WEBSITE
ohmarketing.com.au
7) KEEP IN TOUCH
It takes 5 - 12 touch points before
some clients are ready to buy so
don’t give up keeping in touch or
you will be forgotten. Stay in touch
via email, mail, published posts,
Facebook quotes, ads, webinars etc
because when your client is ready
to buy - you want to be the one they
think about first. Remember, it’s
not about selling, it’s about giving
valuable information and adding
value to their lives through your
knowledge.
Hope this all helps. If so, share with
friends and colleagues. Connect
with me on LinkedIn or Facebook
and head to my website at
www.ohmarketing.com.au for more
great tips. Happy networking!
5) HAVE A CONVERSATION
We connect via networking,
LinkedIn, Facebook, Twitter etc
etc however how many of us go
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