Women's Network July 2018 | Page 46

CREATING RELATIONSHIPS THROUGH NETWORKING CAN MAKE ALL THE DIFFERENCE I am sure you have all heard this saying several times during your business life, “Your Network reflects your net worth”. What does it really mean? T he number one challenge most businesses have is a continuous flow of leads and new clients. Yet, and I must admit I have been guilty of it myself in the past, we meet people every single day, exchange business cards and then do absolutely nothing with them. WHY! Then, in quieter times we think, “Where can I find some new clients.” It’s almost embarrassing isn’t it? I wanted to share these 7 tips with you on how to utilise your network and your connections to grow your business, increase your sales or marketing funnel and remove what is the “rollercoaster ride” of doing business. 46 Women’s Network Magazine 7 TIPS TO UTILISING YOUR NETWORK 1. Let people know you exist - you can’t be a success if you are a secret 2. Prequalify people with checklists and models 3. Connect with the right people 4. Offer loads of value, education – give, not take, mentality 5. Have a conversation 6. Collaborate, add value and GROW faster 7. Keep in touch 1) LET PEOPLE KNOW YOU EXIST - YOU CAN’T BE A SUCCESS IF YOU ARE A SECRET Having a strong brand position is the most important area a business must focus on right now. It is noisy out there so you want to be seen. The beauty of social media is that you can build a brand perception relatively fast and followers too. You can gain credibility and trust with hundreds, even thousands of people simply by sharing your knowledge all in one simple click. Share all your best information with people. Some will take it and do it themselves (and that’s fine) however some will require your help.