YOU CAN HAVE YOUR event
AND
E
vent planning is one of
those things that can
polarise a community.
You either think it’s easy,
fun and sociable, and totally within
anyone’s skill set – or just the thought
of trying to put something like that
together fills you with dread and
you can’t even fathom trying to plan
something so complex.
This year, says Sally Porteous, she’s
going to show how ‘you can have
your event and plan it too’. Through
a series of articles and blogs, she is
going to share lots of ideas, processes
and techniques that will take people
from whichever end of the spectrum
they sit, and give them the skills to
personally get it together again.
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Women’s Network Magazine
plan it too
The benefits of including events
as part of a marketing mix, is that
ultimately in business development
and sales, getting a meeting with
the decision maker is key, so they
can make a decision on the product
or service. People buy from people
they like and as people love attending
events, these events are a great
opportunity for your customers to get
to know a person and the team. The
aim is to ultimately have them like you
and therefore buy from you.
This leads her to encourage you to
ensure that you have thought very
carefully about the purpose of your
event. You must articulate this in a
succinct message. This will help you
keep on track, particularly if you
are working with a committee or
board and someone wants to bring in
activities that don’t enhance the guest
experience, and moves the audience
away from what you are trying to
achieve. This can actually put your
event at risk. An Event Brief is the
ultimate measuring stick.
Let’s say you want to produce a
fundraising gala dinner and obviously,
the purpose is to raise funds. But
you’re an introvert and are finding it
difficult to be heard on the committee.
So far someone has railroaded the
committee into an expensive venue,
a paid social media campaign on the
wrong platform, an expensive high
profile MC and now they want to
engage an auction house to run the