Cold Calling can
Connect You
M
Finding Prospects to Call
ost in business know
that 80% of your current
business comes from 20% of
your existing customers. This is why it
is so important to call and connect with
your existing network of customers.
Having a customer care call program
for this is just that, caring about
your existing customers and calling
them regularly to keep that personal
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Women’s Network Magazine
connection going, even after a sale has
been made.
A referral or lead from an existing
client is ideal as you come highly
recommended already and business
is usually there. But how do we keep
filling our pipeline with new business
or clients (i.e. prospects) other than
from constantly going to existing
customers or our existing network?
Most people dislike cold calling but
think about this for a minute. If
everyone in your business cold called 10
people per day or week, and they each
connected with 4 of those people, how
big could your business grow?
But whom do you cold call? How do you
generate leads from a cold call? How
can you grow your network?