Women's Network February 2019 | Page 38

Cold Calling can Connect You M Finding Prospects to Call ost in business know that 80% of your current business comes from 20% of your existing customers. This is why it is so important to call and connect with your existing network of customers. Having a customer care call program for this is just that, caring about your existing customers and calling them regularly to keep that personal 38 Women’s Network Magazine connection going, even after a sale has been made. A referral or lead from an existing client is ideal as you come highly recommended already and business is usually there. But how do we keep filling our pipeline with new business or clients (i.e. prospects) other than from constantly going to existing customers or our existing network? Most people dislike cold calling but think about this for a minute. If everyone in your business cold called 10 people per day or week, and they each connected with 4 of those people, how big could your business grow? But whom do you cold call? How do you generate leads from a cold call? How can you grow your network?