business strategy
01.
BRAND RECOGNITION
AND REPUTATION
if you think that what others say about your
business or service doesn’t matter then you might
need to rethink this. Social media has become a
very powerful tool for shaping what is trending in
the market place regarding goods and services.
If you own a franchise then what happens to one
affects them all. This is especially relevant when it
comes to products that may be recalled. Industries
where there has been ongoing public and
government scrutiny like the financial services and
banking industry can also have a negative impact if
you are in a related business.
02.
PRODUCT KNOWLEDGE
is powerful. If you and your staff can clearly
articulate the benefits of what you have to offer
then you are half way there to making the sale.
People are becoming more consciously aware of
supply chains and their own carbon footprint. They
want more environmentally friendly products that
are not tested on animals and are manufactured
closer to home, rather than imported from
overseas.
AUTHOR
CHRIS KNIGHT
Director, Inspirational Connections
https://www.linkedin.com/in/chris-
knight-906a7034
03.
FEEDBACK
do you follow up on whether your clients are enjoying
the benefits of your products and services? Do you offer
them a discount on their next purchase or visit? If not,
why not?
04.
REFERRALS
rewarding your existing clients and business associates
when they provide a referral can be a very cost effective
investment rather than spending thousands of dollars
on a marketing campaign.
05.
COMPASSION
a little touch of humanity can go a long way in
increasing your client base by sponsoring an event and
or offering a percentage of sales to a chosen charity.
Happiness is my key focus word for 2019. When I
know that the TIME that I have spent with my clients
has made a difference to them then I know that I am
fulfilling my heart’s desire to Live My Dreams, and
to help others to Define, to Catch and to Live Their
Dreams too. Remember that we are a Collective
Network of Amazing Women who build trusting
relationships to support our successful business to
continue to thrive and we are more powerful when
we work together.