G I VE YOUR
BUSINESS BOO K
A WAY
T
he gravity pull of the mighty selling
machine called Amazon easily seduces new
authors into believing their most important
measure of success is the rank of Amazon Best Seller.
When publishing a book to grow your business,
Amazon is not your key to success. It may become
one of your sales tools, but your best sustainable
strategies lie elsewhere – and one of those is to gift
your book generously.
Writing and
publishing your
business book
is a thrilling
achievement. So,
‘what comes next?’,
asks Bev Ryan.
28
Women’s Network Magazine
After all, which would you prefer: working hard to
achieve a vanity number of sales to nameless and
faceless people online, or high visibility and good
energy as your book circulates amongst people who
may become ongoing and valuable connections?
As you prepare your book for publishing, spend some
time building a list of people with strong circles of
influence, who are key figures amongst your target
readership. They may be network leaders (like
Janelle of WNA), social media influencers, business
leaders, authors, media figures, educators, coaches,
consultants and more.
When you receive your first batch of books from the
printer, be ready to post attractively wrapped copies,
with hand-written notes, to these people of influence