Question 5.
Being a mentor speaker is a pretty competitive industry,
how do you stand out?
Can I tell you the one thing I hear constantly when people
buy me? They love my authenticity.
So, they believe that what they see is what they get and I
live by that. I don't get out there and try and pretend I'm
something that I'm not. If somebody rings me up and
they're asking for something specific, you know that old
thing of ‘oh, I'll say yes now and I'll learn it later?’ I don't
believe that, because if people are going to spend hard
earned dollars with me, I want to know that I'm giving
them value. What I talk about, how I put myself out there,
is what I know and how I can help exactly and I will go out
of my way to make sure that happens, I don’t pretend to be
something I am not.
Question 6.
How do you market yourself and what tactics and
strategies have been successful?
So I guess marketing myself is probably one of my greatest
downfalls if I'm being honest, because it's been such a
hard transition period for me, because I loved selling a
product.
When I've got a product to sell, Oh my God, I am in my
space. I am so comfortable, especially when I believe in it
and I love it, I can just sell until the cows come home, I am
in my comfort zone When I have to turn around and sell
myself, I'm very uncomfortable with that. So it's taking me
time and I'm still not 100% there yet, but what I do realise
is that there is a difference between ego and sales. People
don't have the time to stuff around so they actually want to
hear what it is that you can do for them.
So I've got that in my brain now, this is not about my ego,
this is about telling people what I can do for them. I've
had to do that sort of transitional change in my brain
with my mindset to be able to cope with it and become
comfortable, I've got an incredible social media following,
which I've worked really hard at and I continue to work
hard at because I do love people and I am interested in
them, I love that whole connection and participation thing
happening out there. Social media has been an incredible
thing for me for, for my business, most of my work comes
from social media or referrals.
Question 7.
As a business owner, what are your top 3 priorities?
ROUTINE
I've been having a lot of conversations around with this
new business that I'm starting and I use the word routine
a lot, and people go oh, I hate routine, and I understand
both arguments on the word, but you know what, most
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Women’s Network Magazine
successful people have a routine of some sort. So, as I've been
saying to people, if you just keep saying ‘oh, I hate routine, I
don't want to do it’ you're just going to get that mindset. Don't
call it routine, find a groovier name, find something else,
but if you don't wake up and make your bed and get yourself
organised and have that routine of going for walk or whatever
it is that you do to get your day started, you're the dog chasing
its tail. You never get anything done. I call mine my “mindset
motivator”.
CONSISTENCY
Consistency is my absolute keyword. You’ve got to have
that consistency in your day, in your life. You've got to be
consistent, in sitting down and planning so you know what
your day holds so that you're not wasting time. And I mean shit
happens and it all gets turned about sometimes but get back to
the plan as soon as you possibly can. Consistency is what get’s
us to our results. I find sometimes with people, and I will put
myself in this category, they give up too easily, if they had just
kept going being consistent in doing the work required, the
end result would be a lot different