business strategy
Here are seven ideas to consider for getting prospects
to call:
1 Know exactly who you want to target, e.g. if you are
a bookkeeper who loves doing bookwork for Tradies
search online for a list of trades by classification one at
a time (such as concreting) and record a list of all those
contractors in your database.
2
Join a networking group that has members who
deal with a similar customer to you, e.g. an Account
Manager and a Financial Planner. They usually have the
same market, like a hairdresser or a Women’s or Mum's
group
3
Attend trade shows or expos and offer a raffle
prize so that everyone who passes puts their card in
your raffle box.
4 Sponsor or donate a prize to local events and receive
a copy of all attendee's names and contact numbers
from cards collected from a business card draw.
5 Think of your suppliers and see if they can join you
for a joint venture of cross-referrals to each other, e.g.
your printer.
6 Put an article in another business' newsletter or
regular communication with their clients (those who
share your same target market). Ask them to contribute
to your newsletter in return.
Whom
do you cold call?
What
do you do to
generate leads?
How
can you grow your
network?
7 Create a sign-up list and link on your website or
social media, by offering a FREE gift such as a Free
Report, or Free Tips, when they subscribe.
What do you do to generate leads?
Do you have the luxury of only having to rely on referrals
received from your existing connections and clients?
Getting some new clients will give you a real buzz if you
know you have got them from sourcing with your own
prospecting. This is a great way too to connect outside
your usual network and form varied collaborations.
Click here to listen to the audio on this when I
spoke recently of radio.
AUTHOR
JANET CULPITT
Arrow Focus on Wealth
https://www.focusonwealth.com.au/