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Brisbane
Liz Buchanan is a digital
communications strategist who
specialises in social media. She is
passionate about incorporating
this online communication tool
to improve overall digital strategy
and engagement with stakeholders.
68
Women’s Network Magazine
Social media has become central
to modern day culture and the
majority of people are now using
at least one social media channel.
Social media allows people to
connect, discover information,
share information and be
entertained. It is an increasingly
important tool to disseminate
key information quickly and
efficiently to people. Businesses
need to deliver key messages
direct to their target audience by
delivering engaging content.