W
hen you experience
something for the
first time your body
registers the reaction
on a scale of reference. Then it
stores the memory of the event,
including all the parameters, in
your personal filing cabinet, the
Brain! The scale of reference has
a positive response or a negative
response. These responses
are your emotional triggers to
a similar or perceived event
and are similar to a continual
feedback loop.
Emotions basically fit into two
categories, one is the rewards
category - positive, happy
memories, and the other is the
safety category - negative, fearful
memories. The emotions that are
responding to safety activate your
flight/fight primitive reflex and you
automatically default to a survival
reaction.
The dictionary meaning of fear is
“an unpleasant emotion caused by
the threat of danger, pain or harm”.
One of the key words in this
definition is ‘threat’. A threat
is a warning that something
might be about to occur. This
thought or emotional response
to the threat activates the body’s
natural primitive response to
danger and sets in motion a flight
/ fight reaction.
Energetically, fear and anxiety
weigh heavier than positive
happier emotions. Quite often
we tend to show stronger
emotions when something upsets
or angers us. Also, your brain does
not always instantly know what is
real, remembered or imaginary,
so the automatic response to
something could be from a
negative trauma memory trigger.
The brain has many components
and sections. The pre-frontal
cortex/lobe located at the front
August/ 2019
area of your brain is the thinking
centre for new options, forward
and creative thinking, clarity and
choice. The back brain is your
storage/filing system which sorts,
stores and files old information,
remembered reactions, survival,
memories, sight, smell and tactile.
It is your subconscious awareness.
Then there is the Reticular
Activating System located in your
brain stem. This is your filtering
process or conscious awareness
area. The trick to having an
appropriate response to a fear
trigger is to ensure that the whole
brain is involved in the reaction,
not just a part of the brain.
not wanting be in the spotlight,
afraid of rejection or being trolled,
having to change and not fitting in
with your current family/partners.
This fear of success can often
present itself as procrastination,
playing small and being complacent
with the mediocre. It can also bring
out the limiting self-belief mindsets
and victim statements of regret,
jealousy, should have’s, could
have’s and gunna!
An easy way to identify if you have
a subconscious limiting business
success fear:
THERE ARE TWO POPULAR ACRONYMS
FOR FEAR: FALSE EVIDENCE APPEARING
REAL, OR FACE EVERYTHING AND RISE!
Business owners are trailblazers,
they have taken an idea and put
thought and action into starting
and running a business. As
trailblazers you have also had to
be creative and innovative in your
desire to achieve great results.
This creativity and enthusiasm
can become easily affected by the
fear of failing or of the unknown.
One of the common fears that
business owners have is the
fear of success! Fear of success
generally comes from your
subconscious awareness and can
hinder you without you being fully
aware of what you are fearing. How
can you address the trigger if you
are not aware of what it is? It is like
fighting an invisible dragon with
no weapons. There can be many
reasons why subconsciously a
business owner could fear success.
These can include but not limited
to: not wanting to seem big headed,
feeling greedy, unworthy, a threat,
1. Ask yourself to rate between 1
-10 (1 being the least stress and
10 being the biggest stress) what
degree of ‘stress’ emotion you feel
when you say “My business is a
failure”
2. Similarly: “My business is a
success”
3. Next ask: “I am a business
success”
If your answers show more
stress by the success statement,
then you need to change this
limiting belief pattern. Start
to acknowledge successes,
regardless of how small they
appear, and build up new neural
pathways and response reactions.
A U T H O R M AR N E Y P E R N A
[email protected]
www.Kinique.com
Women’s Network Magazine
39