August/ 2019
Text Search adverts look like this:
checking their Gmail account or
using mobile devices and apps.
The Search Network reaches people
when they're already searching
for specific goods or services. The
Display Network can help you
capture someone's attention earlier
in the buying cycle. You can put
your ads in front of people before
they start searching for what you
offer, which can be key for your
overall advertising strategy.
even leave home to make their
buying decisions. Our fear around
entering account details or paying
by card has all but vanished.
Customers do their digital
researchand draw conclusions
about know, like and trust from
their online experiences.
+
Remarketing
where your adverts are displayed
on a range of sites your visitors
view after having first clicked
your ad and visited your website.
The purpose is to remind people
of what they're interested in, and
to keep you top of mind.
You may have experienced this
yourself when you have clicked
an advert to visit a motor vehicle
website and then you see ads for
that brand or model everywhere
you go for days or weeks
afterwards.
Typically you will find three or
four ads like this on the top of
the search results page on most
devices. Depending on the level of
competition, there could be up to
three more at the bottom of the page.
The other options you can use to
advertise with Google Ads are:
Display - where your adverts are
shown on other people’s websites.
Display ads can also be in graphic
format like the two shown below.
You can also use standard text
format adverts.
Google places some restrictions on
this media for sensitive products and
services such as health care, legal and
finance.
The Google Display Network can
help you reach people while they’re
browsing their favourite websites,
showing a friend a YouTube video,
(It is not coincidental!)
As with Display, there are
restrictions based around privacy
and sensitivity.
+
Shopping
where products you sell off your
website are displayed with price
either at the top or the right hand
side of the results page. Customers
can click the ad to buy immediately.
In simple terms, the content for
these ads is pulled directly to the
search results page from data and
images you provide Google from
your shopping cart.
AUTHOR DEBRA YUILLE
General Manager, Mediaglue
Pty Ltd
[email protected]
+
YouTube
where either static or video ads are
displayed at the start of videos.
More and more potential customers
look online first and many may not
Women’s Network Magazine
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