A sales event is a great element of an integrated marketing strategy
that gives you the opportunity to get face to face with your potential
customers. Done correctly, a sales event can be one of the key
components of your sales funnel, and can not only drive direct sales,
but also act as an opportunity to drive your credibility, but done
incorrectly. You can leave a bad taste in the mouths of your potential
customers, and destroy any credibility you were hoping to build, says
Sally Porteous. Check out these tips on how to get a sales event right.
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Women’s Network Magazine