TOP 5 BRAND
AMBASSADOR
CAMPAIGNS
A successful branding strategy requires a mix of consumer insight, positioning
strategy and clever thinking. Brand research is critical to a strong brand strategy
and getting customers to the heart of your business is where category and brand
leadership lies.
BY ELLEN BARON
O
ur top five favs Brand
Alignment campaigns
are a mix of celebrity
and social media, recent and
older campaigns.
1) JEFF GOLDBLUM FOR
MENULOG
‘less talk, more eat’. They have
gone for a quirky personality,
with a unique sense of humour
and openness, to push the
boundaries of a category which
is really starting to mature.
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2) FIJI WATER
Fiji Water is using Instagram
influencers such as Danielle
Bernstein of @WeWoreWhat to
create sponsored posts that help
consumers see Fiji in a different
light than just the hotel room
water.
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3) JETSTAR AND SHARON
STREZLICKI
Jetstar and Sharon Strezlicki
[Magda Szubanski). While the
creative is a bit old now, but it
said loud and clear that this was
an airline for people like us.
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Women’s Network Magazine
4) MATTHEW
MCCONAUGHY WILD
TURKEY
Matt McConaughy is now the
“Creative Director” of Wild
Turkey and it has brought new
life to the brand that is a step
up from ordinary bourbon.
McConaughy is also a native of
Kentucky which brings even
more credibility.
5) GAP’S STYLD.BY
GAP’s Styld.by campaign
featured a number of influential
social media personalities like
Refinery29 and WhoWhatWhere,
showing how they incorporate
GAP clothing into their personal
wardrobes and allowing fans to
“Shop this Look”