HOW TO BE A GOOD
MEDIA TALENT
S
Understanding what journalists are looking for in a
story is the key to getting yourself in the media and
profiting from publicity. Ann Buchner shares four
tips on how to approach journalists and become "Good
Talent".
64
Women’s Network Magazine
ocial media is full of
people proclaiming
they are gurus in their
particular field but
real credibility still comes from
being featured in mainstream
media. Despite the doomsayers,
the Internet hasn't killed off
traditional media yet. Being
quoted in print, on radio or best
of all, appearing on television,
is the ultimate in “social
proofing”. A well-executed
media appearance can open
doors to exciting and lucrative
opportunities by positioning
you as a subject expert or as
journalists like to call you -
“Good Talent”.