Women's Network April 2018 | Page 58

THE VALUE OF INTEGRITY IN BUSINESS Kirsty O’Callaghan is encouraging you to reconnect with the value of integrity in an ever-changing economic and technological landscape. I n a faced paced world, where the focus is on profit and productivity, it pays to stop regularly and consider what is good business etiquette. For all business owner’s reputation is vitally important, and will outlast a quick sale or fleeting acclaim. After over two decades of owning her own businesses, and a decade of supporting other business owners to become successful, Kirsty O’Callaghan is encouraging you to reconnect with the value of integrity in an ever-changing economic and technological landscape. There are many examples of where people may not be conducting their business in a manner that reflects honesty and trustworthiness. Just talk to any business owner, and they will be 58 Women’s Network Magazine happy to share with you stories of dealings they have had where people behaved in a way that was disappointing and lacked professionalism. They will share the consequences that it had on them and their business, but they will also tell you, clearly so you remember, who that person was, and that they will never do business with them again. To help you begin to audit your etiquette strategies, here are my top eight tips for doing the right thing in business and avoiding loss of repute and business: AUTHOR Kirsty O’Callaghan UNITY WORDS CONTACT 0402 889 648 EMAIL [email protected] WEBSITE unitywords.com.au