Women's Network April 2018 | Page 54

FIVE FACTORS FOR BUSINESS SUCCESS

Clients are the lifeblood of business , and knowing how to attract the right ones is not as elusive as it seems . Irenne Scott shares five key factors for attracting clients .

Are you constantly searching for new clients through SEO , social media , networking events or advertising ? Do you wish there was a simpler way to attract premium clients that will bang down your door to work with you ? Here are five key business success factors to help you attract the right clients .

1 ) FOCUS ON A TARGET MARKET Many business owners make the mistake of trying to sell to everyone . To be successful in business , you must know WHO your ideal prospect is so you can understand , engage and relate to them . Think of yourself as a problem solver . You ’ re in business to solve the problems of a particular group of people ... your target market .
Maybe you ’ re asking , “ If I focus on one target market , will I get fewer clients ?” The good news is when you focus on one particular target market , you really get to understand them , their problems and what solutions they need . Because of this , you will attract more of your ideal clients . Best of all , you get to choose which clients you want to work with . You set the standard for your business .
2 ) CRAFT A SPECIFIC MESSAGE Once you know who you ’ re focused on attracting , the next key is to create a specific message your prospects will respond to .
There are several things your message must do , such as :
• Attract attention
• Be engaging
• Address their problem ( s )
• Describe the specific solution
• Speak their language
• Create trust
• Tell them what action to take
3 ) USE THE RIGHT MEDIA The next key factor is to show your message WHERE your target market “ hangs out .” This means your message needs to be in the right media that your market watches , sees , reads , or listens to regularly .
When deciding which media to use , ask yourself these questions :
• Do they use social media ? If so , which platforms – Facebook , LinkedIn , Twitter , Instagram , Snapchat , etc .?
• What magazines do they read ?
• What podcasts do they tune in to ?
54 Women ’ s Network Magazine