business clique
“92% of customers
rely on influence
rather than brands.”
Australian has three internet
enabled devices. It is an
imperative in today’s landscape
that websites are mobile-friendly
since more than 51% of websites
these days are accessed via a
mobile device. Smartphone use
is overwhelmingly popular for
activities such as social media,
messaging and catching up with
news. applied and insights are then
interpreted. This data can be
collated and analysed to provide
you with valuable insights into
your customer behaviour, what’s
working and what’s not. Insights
gleaned from data can provide
your business with direction
in respect of new markets, the
competitive landscape and
hidden opportunities.
BIG DATA All of these digital forces can be
disrupting and thus they help
deconstruct the old world order.
The reality is that none of these
forces work alone in silos. One
need to understand the power
of technology to democratise,
scale and speed up every form
of interaction and action within
your business.
Data is the information that
you obtain from users, such
as demographic information,
behaviour and activity. With so
many ways to connect to and
access the internet, big data is
the new norm as businesses
collect user data across a
multitude of channels including
apps, email and web browsing.
If you have a digital or online
presence, be it a website, a
LinkedIn profile, a blog or a
Facebook page, you have data.
Data is collected, analytics
Does technology enhance
or hinder better business?
Understanding how customers
are using technology and
why, learning how to reach
those customers using related
technologies and discovering
how to implement technology
within business, will no
doubt enhance your business
endeavours.
AUTHOR
Dyean Moodley
DEVTHA CONSULTING
CONTACT
+61 414 716 406
EMAIL
[email protected]
WEBSITE
about.me/dyeanmoodley
Women’s Network Magazine
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