business clique
M
ore women are opting
out of the corporate
world to establish
their own small
business with many being home
based. Thanks to easier access to
digital connectivity, mobility and
changes in the way that people
are seeking to access services
via their smart devices in the
comfort of their own home.
Establishing their own business
has a number of advantages
including the freedom to be the
ultimate decision maker on the
type of service or product that
they provide. Stamping their
own personalised
brand on how it will
be delivered, being
flexible with the
number of hours
that they need to
work and most
importantly to create
their own financial
independence. This
enables them to
maximise their career
choices during their
working life and the
capacity for economic
security for their
retirement. While
there are obvious
challenges along the
way that need to be
considered especially if they
have a family, they can use this
flexibility to be more creative
in achieving a better work life
balance.
to get feedback from others
before they make a purchase,
requires a major rethink. Both
large and small businesses need
to develop a more integrated
marketing campaign that goes
beyond the traditional costs
of advertising in magazines,
on commercial television and
posting mailouts.
Some of the reasons that can
motivate a woman to build a
successful business include
a burning desire to be a Trail
Blazer, someone who has
identified what their purpose
of Mumpreneurs in Australia
and their networking ability is
a testament to the benefits of
investing in each other’s dreams.
While having a mentor or coach
is helpful, they also need to
have an advocate that has a
strong belief in their abilities to
put in the hard yards that are
required to build a successful
business. This is someone who
will challenge and support them
throughout the entire journey.
Networking is important to
expand our circle of influence,
however it is building
successful relationships and
collaborating with others
that we respect and admire
that will enable us to decide
the best way forward for our
specific business or service.
We need to be prepared to
listen to their advice, keep
asking questions and be
open to exploring other
pathways that we may not
have originally considered.
Even if your dream to start
your own business seems
a rather ambitious project
to others, your purpose,
passion and determination
will ultimately keep you on
track to succeed.
The growing number
of Mumpreneurs in
Australia and their
networking ability
is a testament to the
benefits of investing in
each other’s dreams.
The ability to research and
access information online has
never been easier. However, it
still takes courage, time, financial
capital, and technical prowess
and ingenuity to be able to back
themselves to push through the
fear and take that gigantic leap
of faith that they can and will
succeed. The growing trend of
people accessing social media
to find products and services as
well as
(mission) is in life and does
whatever it takes to achieve this.
Many successful businesses
started by women may have
come from a flash of inspiration
during a conversation with
friends, trying to solve a problem
or an idea on how to develop
a more affordable product or
service. These trail blazers
listened to the advice of others,
reassessed whether they could
obtain the capital needed to
start up their business and/or
sought investors who shared
an interest in what they had
to offer. The growing number
So go find that Advocate and
Champion that believes in YOU
(if you haven’t already got one)
and know that they have your
back when the times get tough
and you feel like quitting. Also
know that they along with all
your supporters will be there
with the champagne to raise
a toast to celebrate when you
achieve your dreams.
Women’s Network Magazine
43