Women Shining Magazine Women Shining Spring 2018 | Page 55

Recommended Read W omen in business, entrepreneurs if you are struggling because you believe you have a great idea for a business, however, are holding back because you think someone else has done it - then time to look at things a different way! The authors explain - “In Blue Oceans - challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries) - Find out more at the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” - untapped new market spaces ripe for growth.” Share the books that line your shelves and fill your soul! Email: [email protected] www.sianita.com 53