Women Shining Magazine Women Shining Spring 2018 | Page 44

Women’s Enterprise Centre
Other businesses:
• Realize how important women’s buying
power is.
• How the majority of purchase decisions are
made by women so they’re adapting their
marketing to women.
• And of course, all of the demographic
things that are happening right now.
• All the cultural things in terms of our
Prime Minister.
The things that used to hamper women in all
aspects of business are being aired out and
right now are bring brought to the fore and
dealt with.
Interviewer: If you could get one message out
to our subscribers to encourage women, what
would you say?
If you think you have a
business idea, we want to
help you realize that business
potential and figure out
how great that potential is
Interviewer: Is this one of the best times to take
advantage of everything out there? Encourage
women to listen to their inner entrepreneur?
LD: I would say so, although some of the very
best performing companies start during
the downturns.
It is always a good time to consider
entrepreneurship. But this is a good time in
terms of the environment - it is extremely
supportive right now.
WEC, we, are there to provide resources and
path finding to other resources and to networks
and markets and opportunities.
We are trying to help women entrepreneurs to
export and grow their business. Think outside
the box a little bit.
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Realize your business potential with
our personalized support
We are the leading business resource for
existing and aspiring BC women entrepreneurs.
BUSINESS LOANS UP TO $150K
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MENTORING
“WEC was a crucial part of my success
due to their compassion and interest
in my venture.”
Sarah Clair, Bark Busters, Kelowna
WEC Loan Client
womensenterprise.ca
1.800.643.7014
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Supported in part by Western Economic Diversification Canada