Women Shining Magazine Women Shining Spring 2018 | Page 55
Recommended Read
W omen in business, entrepreneurs if
you are struggling because you believe you have
a great idea for a business, however, are holding
back because you think someone else has
done it - then time to look at things a different
way! The authors explain - “In Blue Oceans
- challenge everything you thought you knew
about the requirements for strategic success.
Recognized as one of the most iconic and
impactful strategy books ever written, Blue Ocean
Strategy, argues that cutthroat competition
results in nothing but a bloody red ocean of rivals
fighting over a shrinking profit pool. Based on a
study of 150 strategic moves (spanning more than
100 years across 30 industries) -
Find out more at
the authors argue that lasting success comes
not from battling competitors but from creating
“blue oceans” - untapped new market spaces
ripe for growth.”
Share the books that line your shelves and fill
your soul! Email: [email protected]
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