British artist
Nicci Peet 35mm Photography
British artist
Nicci Peet 35mm Photography
New Zealand + Women W h o
Brew
We’ re all familiar with the stereotypical‘ craft beer drinker’: the bearded hipster on the pursuit of hoppiness. I’ m not one for buying into stereotypes and I’ m sure if you’ ve ever stepped into a beer bar you’ d have realised that this one is not as true as some people envision. One of the main, and in my opinion, most dated perceptions is that women don’ t drink beer. During the past couple of years I’ ve seen a plethora of articles claiming that the number of women enjoying beer and working in the industry is increasing. They all boast encouraging statistics but there is still fair way until we see equal beer consumption between the sexes, and overcome the cringe-worthy attempts at marketing beer to women and sexist imagery still seen in some beer marketing. But despite this, our sisters are ever more ingrained in the beer scene.
Personally, I feel as though this is a fantastic time for women in the beer industry. As many published articles suggest, there are more women involved with beer and from my peak inside the industry I’ ve seen that gender isn’ t an issue. The New Zealand beer industry, which I feel is sometimes overlooked, has skyrocketed over the past couple of year.‘ Craft’ beer is the fastest growing segment of the New Zealand brewing industry and the demand is expected to triple over the next decade. Big things are brewing for craft beer in New Zealand and like the industry in the UK women play a big role.
Being a photographer I’ m not much of a wordsmith so I decided to best illustrate the amazing women who brew, develop and distribute craft beer across New Zealand was to go there and photograph them.
This expedition was shot on 35mm film and part funded by some generous people via Kickstarter.
ART women p a g e 30