EMMA WOOD
SENIOR LECTURER, MEDIA, COMMUNICATION AND PERFORMING ARTS
The AlcoLOLs project has enabled thousands of young
people to challenge Scotland’s drinking culture. It helps
them realise that they don’t have to get drunk to fit in and
develops the skills necessary for making confident choices.
It matters to me because I care
deeply about the impact that
excessive drinking is having on
Scotland (costing around £3.6 bn a
year to manage).
I hate the fact that the health
service has to devote massive
resources to dealing with
drunkenness and that people end
up in prison because they behave
violently when they’re drunk. And,
on a more positive note, it matters
because I want young people to
spend their youth developing as
people, building their knowledge,
friendships and self esteem and
creating memories they’ll cherish.
Seeing the difference our work can
mean for young people inspires
me – it’s great to be part of a
process that develops (and values)
their ability to make confident,
positive choices. And teamwork is
inspiring – I love working in such a
focussed way with colleagues like
Dr Magda Pieczka.
‘Seeing the
difference our work
can mean for young
people inspires me.’
O
E
R A T I N G
L
B
WOMEN
RESEARCHERS
INSPIRING
RESEARCH CAREER
JOURNEYS