14
Competitive Advantage
WOBL will be the first app created specifically for Lasallians to communicate with, and find each other easily. The main advantage it has over other social networking apps is that it customized who each student sees on their feed by only showing who is free during a certain time slot.
Market Strategy
WOBL will be marketed through offline and social media. WOBL hopes to get support for the University Student Government in marketing the app so that students may be informed about it. It will also be marketed through sites like Facebook and Twitter.