WNiF Magazine - Winter 2019 Edition | Page 58

WHAT’S NEW IN TRAINING AIDS LIFORME VERTIMAX The Truly Revolutionary Yoga Mat   Planet Friendly Our mats are PVC free, biodegradable in 1-5 years in normal landfill conditions and made using high quality non-toxic materials. The Raptor: Althlete Training Equipment The original ground-breaking Liforme Yoga Mat features our incredible GripForMe material which is truly Planet Friendly and Body Kind. Alignment System Our unique ‘AlignForMe’ System works as a navigational tool for your Yoga asana practice. The combination of intelligent markers give you as much, or as little, guidance as you need. The lightweight VertiMax Raptor Dual unit is a revolutionary, portable resistance training system that utilises the patented VertiMax Elastic Training Technology to develop athletic speed and strength. Made by Yogis, for Yogis - we want Liforme to transform your practice. A VertiMax Raptor Dual unit can be attached to any chain link fence, wall or our portable mounting device allowing the athlete to transform any space into a world- class speed and strength training center. The unique AlignForMe system of practical alignment markers intelligently guides Yogis of all shapes and sizes. The mat is longer and wider giving Yogis the space they crave, and with perfect balance between firm stability and comfortable cushioning. Care Instructions: Wipe clean with a damp cloth. The VertiMax Raptor Dual unit has two cords with a training range of 0-20 yards each. List Price: AU$140.00 www.liforme.com www.vertimax.com Warrior Like Grip We believe our revolutionary ‘GripForMe’ material is the grippiest Yoga mat material currently available on earth. It stays grippy even when ‘sweaty-wet’. Weight 2.5kg Measurements: 185cm (L) x 68cm (W) Five questions with... Dale Lindsay Vice President, Sales & Marketing, Asia Pacific, gym80 The gym80 story began back in 1980 where the motivation was simply to make training better, more enjoyable and more efficient. A worldwide manufacturer of fitness and high performance equipment, that incentive is still valid today. Multi award winning strength equipment where high tech meets craftsmanship, gym80 is distributed in over 30 countries worldwide and continues to push the boundaries of biomechanics, precision craftsmanship and clear design. And the good news for us? gym80 is now available in Australia Craig Mac: How critical is it to have a deep understanding of your customers and their needs when designing strength equipment? Dale Lindsay: We have worked with some of the leading club brands in Europe, including McFit (270 clubs), Repeat and John Reed Fitness clubs and continue to innovate and create great products for all our customers. Being MADE IN GERMANY, we have a “Best in Class” Design philosophy, combining excellent biomechanics which follows the natural strength curve of our users and optimal resistance profiles to ensure the best strength training experience. POWERTRAIN SPORTS Inclined Sit Up Bench Work Short, Sharp, Intense Sessions Medical Research has shown that an intense workout of 20-30 minutes can still have a fantastic impact on your weight and health. With this new model steel incline sit-up bench, you can strengthen your core with sit-ups, twists and abdominal exercises. Increase Incline For Increased Intensity You can use the adjustable incline levels to increase intensity of your sit ups, raising your heart rate as you 58 get those abs to feel the burn. • Looking Good List Pice: from AU$75.00 www.powertrain.com.au Built to last from heavy gauge black powder-coated steel and red and black trim, this great looking bench from Power Train would look superb in any home. Metal frame construction Features: • Adjustable incline levels • Padded foam rollers • Quickly folds down for storage • Dimensions: 150(L) x 41(W) x 80(H) • Max user weight: 100kg WHAT’S NEW IN FITNESS - WINTER 2019 CM: The purchasing decision for a fit out of new commercial fitness equipment is multi-faceted, why should a club owner consider gym80 as a worthwhile investment? DL: It’s an exciting time in the Industry, with disruption pushing longstanding brands to evolve their products. Speaking with club operators, there is a great opportunity to provide a premium strength offering which is different from our competitors. We have a number of complimentary and unique products, which other brands may not carry: • GluteBuilder & Bootymizer products • Brand new 80ATHLETICS range • SYGNUM Cable Art Series • PURE KRAFT Plate Loaded series - • New No Bullshit Range with new ‘sliding load’ drop mechanism CM: Customisation has become an extension of brand expression. How do gym80 deliver on this? DL: Our booth at FIBO 2019 displayed the extend of our Customisation to create a personalised experience with our products. This included special frame colours and textures, over 18 standard upholstery colours, stitching options and custom logo embroidery. Laser cut customer signatures into the frames for some of our clients is also a special request. CM: Tell me a little more about your functional performance portfolio?? DL: Great question, we recently launched our brand new 80ATHLETICS range at FIBO 2019 seeing the growth in the market across both functional training brands and the rise of boutique operators. However, we wanted to set a new standard of heavy-duty functional training equipment compared to what is already out in the market today, so we designed a new range with 80 mm square tubing which is 4 mm thick and ensures exceptional durability for our customers and 4-way hole design for complete adjustability. CM: As the newest commercial fitness equipment supplier in the Australian market, what service and support structure is in place for gym80 customers (or partners)? DL: With Australia being considered a more mature fitness market in the region, compared to other emerging fitness markets in Asia, we believed it was very important to have a direct business model in Australia to help grow the brand. This enabled us to make sure that our pricing is as competitive as possible in the market for Made In Germany products. To speak with Dale call 0432 633 454 or email [email protected].