WNiF Magazine - Winter 2019 Edition - Page 38

5 CORE DISCIPLINES By Sean Greeley OF SUCCESS How strong is your business vocabulary? M ost fitness professionals and business owner’s start out with a vague awareness that there’s a lot more to building a business than they initially thought. But without names for what needs to be done (and an understanding of the environment they’re now operating in), they end up feeling lost, confused, and overwhelmed. Names give you power. They increase your comprehension, allow you to accelerate breakthroughs in cloudy thinking so you can focus on specific, necessary actions required to achieve your goals. Here we offer you 5 Core Disciplines of success, with 91 key terms that we have organised into functional areas of fitness business (and personal) growth that will prove crucial on your fitness business journey. 38 CORE 1: Lead yourself and others There’s a saying: “There are no problems, only decisions to be made.” Learn how to analyze challenges, think strategically to identify opportunities, create a plan to win, and build a team that cares and grows your business with you. 10x thinking Find your breakthrough: how to identify risks and your biggest opportunities to drive 10x results. Laser focus Stop stopping: how to get (and stay) on task regardless of any distractions happening around you. package your offerings for profit, and confidently lead prospective clients to commit to their goals (and your programs). Strategic planning Get a winning strategy to smash your goals with optimal efficiency. Communication styles Learn how to better communicate with different voices and personality types to align for success. With a solid foundation in place, you’ll then learn how to drive more prospects to your website, phone, and through your doors… each and every month. ‘A-players’ only Learn how to recruit and hire A-players that care about your clients and business as much as you do. Whatever obstacles you’re facing, you’ll learn how to live from an empowered stance. Face challenges head-on, make growth choices and take action to move forward. Develop winners From good to great: keys to develop and empower your team to achieve breakthrough results and give you freedom. Clarify your vision Reject vague goals and foggy thinking. Get clear on your long- term vision, purpose, mission, and values. Create career opportunities Retain top talent by creating career opportunities that support the dreams and lifestyle goals of your best players. Become your best self Understand your superpowers and kryptonite to maximize your personal effectiveness. Agile project management Learn agile systems to increase your productivity by 400%: Get twice the work done in half the time. WHAT’S NEW IN FITNESS - WINTER 2019 When (and how) to fire How to engage difficult conversations and offboard non- performers when needed to avoid “hostage situations.” Seek out alternative beliefs How to keep an open mind, seek out alternative beliefs, and create holistic solutions. CORE 2: Get more clients No clients, no business. Bad margins, no profit... you’re going out of business (soon). Learn how to identify the best client(s) for your business, price and Client avatars How to choose clients you love working with, who pay you more, and will have a greater lifetime client value. Pricing & packaging Secrets of pricing and packaging for long-term client results and business profits. Sales scripts & tools 7.5 steps for closing more sales, inspiring clients to commit to their goals, and getting paid what your value. Marketing funnels How to launch an evergreen marketing funnel that consistently WHAT’S NEW IN FITNESS - WINTER 2019 converts leads into scheduled appointments. Website design Keys to winning design, positioning your brand, and attracting visitors who convert into ready-to-buy prospects. Messaging & branding Craft a story that speaks to your client avatar and differentiates your brand from the competition. Online advertising Capture leads from online advertising with Facebook, Instagram, Google, and other PPC advertising platforms. Content marketing Create and share content that educates your market, answers common questions, and positions your authority. Networking Research, advance, and engage relationships to connect with influencers and prospective clients. 39