5 CORE
DISCIPLINES
By Sean Greeley
OF SUCCESS
How strong is your business vocabulary?
M
ost fitness
professionals and
business owner’s
start out with a vague
awareness that there’s a lot
more to building a business
than they initially thought.
But without names for what needs
to be done (and an understanding
of the environment they’re now
operating in), they end up feeling
lost, confused, and overwhelmed.
Names give you power. They
increase your comprehension,
allow you to accelerate
breakthroughs in cloudy thinking so
you can focus on specific, necessary
actions required to achieve your
goals.
Here we offer you 5 Core Disciplines
of success, with 91 key terms that we
have organised into functional areas
of fitness business (and personal)
growth that will prove crucial on
your fitness business journey.
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CORE 1:
Lead yourself and others
There’s a saying: “There are no
problems, only decisions to be
made.”
Learn how to analyze challenges,
think strategically to identify
opportunities, create a plan to win,
and build a team that cares and
grows your business with you.
10x thinking
Find your breakthrough: how to
identify risks and your biggest
opportunities to drive 10x results. Laser focus
Stop stopping: how to get (and stay)
on task regardless of any distractions
happening around you. package your offerings for profit,
and confidently lead prospective
clients to commit to their goals (and
your programs).
Strategic planning
Get a winning strategy to smash
your goals with optimal efficiency. Communication styles
Learn how to better communicate
with different voices and personality
types to align for success. With a solid foundation in place,
you’ll then learn how to drive more
prospects to your website, phone,
and through your doors… each and
every month.
‘A-players’ only
Learn how to recruit and hire
A-players that care about your
clients and business as much as you
do.
Whatever obstacles you’re facing,
you’ll learn how to live from
an empowered stance. Face
challenges head-on, make growth
choices and take action to move
forward. Develop winners
From good to great: keys to develop
and empower your team to achieve
breakthrough results and give you
freedom.
Clarify your vision
Reject vague goals and foggy
thinking. Get clear on your long-
term vision, purpose, mission, and
values. Create career opportunities
Retain top talent by creating career
opportunities that support the
dreams and lifestyle goals of your
best players.
Become your best self
Understand your superpowers and
kryptonite to maximize your personal
effectiveness. Agile project management
Learn agile systems to increase your
productivity by 400%: Get twice the
work done in half the time.
WHAT’S NEW IN FITNESS - WINTER 2019
When (and how) to fire
How to engage difficult
conversations and offboard non-
performers when needed to avoid
“hostage situations.”
Seek out alternative beliefs
How to keep an open mind, seek
out alternative beliefs, and create
holistic solutions.
CORE 2:
Get more clients
No clients, no business. Bad margins,
no profit... you’re going out of
business (soon).
Learn how to identify the best
client(s) for your business, price and
Client avatars
How to choose clients you love
working with, who pay you more,
and will have a greater lifetime
client value.
Pricing & packaging
Secrets of pricing and packaging for
long-term client results and business
profits.
Sales scripts & tools
7.5 steps for closing more sales,
inspiring clients to commit to their
goals, and getting paid what your
value.
Marketing funnels
How to launch an evergreen
marketing funnel that consistently
WHAT’S NEW IN FITNESS - WINTER 2019
converts leads into scheduled
appointments.
Website design
Keys to winning design, positioning
your brand, and attracting visitors
who convert into ready-to-buy
prospects.
Messaging & branding
Craft a story that speaks to your
client avatar and differentiates your
brand from the competition.
Online advertising
Capture leads from online
advertising with Facebook,
Instagram, Google, and other PPC
advertising platforms.
Content marketing
Create and share content that
educates your market, answers
common questions, and positions
your authority.
Networking
Research, advance, and engage
relationships to connect with
influencers and prospective clients.
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