then tasked with the intimidating
task of transforming the final team of
athletes into “God Like” Adonis’ and
Amazonians in just six weeks.
This challenge
then lit the fire
under another
revolutionary
concept, seeing
the pair launch
their much
heralded eight-
week
transformation
program 8 Weeks
To WOW®.
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The media very quickly noticed
the jaw-dropping results that
the duo and their team were
achieving in such a short amount
of time and started to feature their
transformation success stories on
their covers. To date, the programs
exponents have been featured on
the covers of Men’s Fitness (5 times),
GQ Champion (7 times), UltraFit
(twice), and SHAPE (once). The
program has also been featured in
publications and on TV Shows right
across the world. It was even the first
fitness program to be featured in
Rolling Stone Magazine
country’s best-known presenters
and entertainers had started
approaching Chief and Emilie
regarding the possibility of them
offering private, time-specific,
Transformation Coaching.
featured three more of the Brabon
duo’s dramatic transformations
of their covers including Home &
Away hunk James Stewart, Host of
the Bachelor & Bachelorette Osher
Günsberg, and lead actor of both
Doctor Doctor and Glitch Rodger
Cosrse.
E
VOLUTION. Today I am
meeting with Chief
and Emilie at their
newly established SKWOD
Sweat & Social Club, in
Sydney’s historic Rocks
district.
More and more mainstream
media started to recognise the
influence Chief’s innovative training
techniques had on the industry
as a whole and in 2013, to his own
surprise, Chief was named by GQ
Magazine as one of Australia’s
Top 20 Game Changers of the
Decade, alongside such respected
trailblazers as Baz Luhrman, Cate
Blanchett, Black Caviar & Joel
Edgerton. Just a few months later Men’s Health
Magazine revealed the incredible
eight-week transformation the duo
had achieved with multi-platinum
Singer/ Song Writer Guy Sebastian,
and Australia was stunned.
Less than 5yrs later, many of the Over the next 18mths Men’s Health
WHAT’S NEW IN FITNESS - WINTER 2019
To be honest, I’m not exactly sure
what to expect. I can’t say I have
ever heard the term Sweat & Social
before.
The Uber driver drop me off in
a rather quaint, heritage listed
street in one of Australia’s oldest
neighbourhoods, sandwiched
between the Sydney CBD, Circular
Quay, and the current Barangaroo
redevelopment.
When I climbed out of the car, I was
about to ask the driver whether he
was sure he had dropped me at the
right address when I remembered
that Chief and Em’s media
management Empire Talent had
told me to look for “The green door,
with the red letterbox.” and there
it was. An otherwise non-descript
Brunswick green door, adorned with
a vintage red letterbox.
Looking at his beautiful building, I
can see absolutely no branding,
signage, or indication that I am
about to step into Australia’s
most exclusive training and
transformation facility.
I gently press on the door, but it
doesn’t give. I make the decision
to press the bronzed doorbell to
my immediate right when a roller
door to my left starts to open. From
behind me a large prestige 4WD
accelerates straight through the
doorway. Before the roller door
closes, I do my best Indian Jones
interpretation, and duck inside.
WHAT’S NEW IN FITNESS - WINTER 2019
As the door closes behind me, I soon
realise that I have arrived at my
destination.
As I look
around the 120
square meter
space, I see one
of the country’s
most talked about
TV presenters
climbing out of his
Mercedes G-Wag-
on, along with his
new wife.
In the “Member’s Lounge” to my left
sit one of our most popular TV Chefs,
trading stories with the owner of a
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