Body Beyond Baby Affiliate member
and owner of New Zealand based
Active Soul says “I belong to
something bigger than just me and
my business, we are a team”
Similar words are echoed in other
team members; “I’m part of an
amazing group of business owners
who all support and celebrate each
other” Meli Comaschi-Cordoba of
Sydney’s Phoenix for Mums. And
Rachel Leman of Miss Motivator, Port
Macquarie say’s “I share knowledge
and support with others that have
the same passion as me to help
more mums”.
The Body Beyond Baby affiliate team
understands that they are stronger
together, that collaboration over
competition IS the future for our
fitness industry and that when they
stand side by side, united in raising
the standard of the way mothers
are supported they send ripples into
the world that have the potential to
create change now and for years
and generations to come. With this
approach we know that the future
of our industry is bright.
Beyond Baby; a brand that started
life in 2008 as ‘Group exercise for
mums with onsite childcare’ and
evolved in 2019 to become ‘Mum-
focused fitness services’ the go-to
website for mums to find quality and
trusted exercise options. Mums and
Fitness Professionals alike can visit
www.bodybeyondbaby.com.au to
either find a group in your area or
enquire about joining this growing
team.
Check the website for more details
or email [email protected] to
secure your space.
8 REASONS
By Leslie Nolen
FITNESS WEBSITES
DON’T WORK
Final 2019 Safe Return to Exercise
dates are now open for booking
across the country. Limited places
remain.
Jen’s Video https://www.instagram.com/tv/BzBntAqnpQ2/
Jen Dugard is the founder of Body
W
ondering if your
yoga, fitness,
weight loss or
medical website has the
right stuff? Watch out for
these eight landmines.
1
Superficial, generic content
or marketing “fluff”
your visitors that your staff are
professionals, your approach is
science-based, or that you will
not continue to recommend
treatments that aren’t effective.
•
•
Your wellness business website
content exists for a reason: to
compel visitors to take action. Every
piece of content should do a job.
•
22
WHAT’S NEW IN FITNESS - WINTER 2019
Tell users who are ready to take
action where to go next - Ready
to join our mailing list, download
a brochure, or sign up for a yoga
class? Here’s our form!
• Remove objections or hesitation
(sales “friction”) - for instance,
by reassuring folks who take the
big leap to a purchase that you
have a satisfaction guarantee.
• Build trust - For instance, reassure
•
•
WHAT’S NEW IN FITNESS - WINTER 2019
Deliver on what your PPC search
ads promised - for instance,
contact information to schedule
an appointment, a link to Chat
Now to Find Out More!
Reveal details to the curious -
What goes on in a yoga class
anyway? Is it a religion? What if
I can’t stretch like the lady in the
picture? Is it safe for expecting
mothers or folks who’ve had
back surgery?
Reassure prospects they’re
taking the right action - for
instance, by sharing testimonials
from satisfied customers.
Move the sales process forward
- even if it doesn’t result in an
immediate sale. It’s especially
true in wellness that people
who want to take action
spend significant time in the
Contemplation stage. While
they’re contemplating, keep
them engaged and informed
and help them build their own
case for taking action.
There are many more reasons to
include particular types of content
on your website, and in every case,
that content should be compelling
and unique to your business.
The last thing you want to do is load
your site up with a lecture about the
dangers of a high carbohydrate diet
or something you copied from an
article in Yoga Journal.
It doesn’t help people learn about
what makes your business different;
and even if it attracts clicks, you
have nothing to show for the effort.
2
Failure to target best-fit
market segments
We’ve talked to prospective clients
whose target customer was, in
their own words, “men or women
between the ages of 25 and 65.”
That’s almost everyone except
people who are barely old enough
to vote and drink, and seniors!
23