EDITOR’S WELCOME
Welcome to the Winter 2019 edition
Welcome to our Winter 2019 Edition.
Stepping into the new financial year
is a time to reflect on what we leave
behind (successes or failures or
maybe a bit of both) and re-focus
personal, team and overall business
goals for the next 12 months.
It’s no secret that, by and large, our
industry is booming, and consumer
choice highlights the importance
of loyalty for our businesses to stay
healthy. Remember, it can cost
between 7 to 10 times more to
attract and convert new members
as it can to keep to your existing
ones. That said, positioning yourself
as offering a unique proposition,
perhaps through your programming,
classes, challenges or your service
and by taking the lead as an expert
in your field, you can help carve a
niche and establish a following that
can ensure longevity and growth.
Our biggest edition in two years, we
focus on success for the future with
articles covering topics on social
media, websites and online sales
conversions, marketing for results,
group fitness programming and core
disciplines for success. The Future
Of Gym Design (from a special
guest and new contributor Cuoco
Black) on page 35 is to say the least
enlightening. Collectively, we have
some totally awesome articles that
are both useful and relevant to
you and your business. Our aim as
always, is to help make your efforts
and commercial business decisions
a little easier.
CALLING ALL SUPPLIERS!
SECURE YOUR SPOT IN
THE NEXT EDITION.
Share what’s new with
the whole industry. WNiF
delivers strategic and
crucial touch points
aimed at reaching the
audience best placed
to enquire and buy your
products or services.
such as Multi-Platinum Singer/
Songwriter Guy Sebastian – we visit
their ‘sort of secret’ training facility
in The Rocks, Sydney – page 26.
There are also 10 pages of ‘What’s
New’ across commercial fitness
product ranges, business services
and other equipment starting on
page 45.
Craig Mac
TELL US WHAT YOU WANT TO READ ABOUT!
Our Feature Article in this edition
takes a closer look at celebrity
transformation coaches and
specialists Chief Brabon and Emilie
Brabon-Hames who have achieved
huge success for high profile clients
Got an idea or request for an article in a future edition of the magazine?
Email [email protected] and we’ll do our best to make it happen!
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MAGAZINE
Meet our contributors
Cover image features Celebrity
Transformation Coaches Chief Brabon
& Emilie Brabon-Hames who have
achieved huge success for such high
profile Aussies such as Multi-platinum
Singer/ Songwriter Guy Sebastian. Cover
image by Jeremy Simons for Murdoch
Publishing.
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NEWS FEED
COURSES
Jen Dugard Aileen Sheron Melissa Rodriguez Chief Brabon
Redefining how mums
are educated and
cared for after entering
motherhood. President of Good
Natured Products Inc.
and Inventor of the
patented OmniBall. Senior Researcher at
IHRSA specialising in
project management,
analysis & mentorship. Global trainer and the
pioneer of Boot Camp
training in the Southern
Hemisphere.
Steve Jensen Sean Greeley Cuoco Black Leslie Nolen
World leader in sales
and communication
training, mentoring
and implementation. CEO & Founder of NPE,
Sean’s passion is
empowering
fitness professionals. Gym brand architect &
design academic helping
developers build the next
generation of gyms. Founder, Radial Group,
specialists in digital
marketing to the fitness
& wellness industry.
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WHAT’S NEW IN FITNESS - WINTER 2019
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ONLINE CECs
THE LARGEST RANGE OF
ONLINE CECs
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FITNESS PROFESSIONALS
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WHAT’S NEW IN FITNESS - WINTER 2019
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