warm and welcoming reception area,
bathrooms with showers and all the usual
mod-cons. There are even beanbags
to chill out after class in our CBD studio
and we have a range of Bodhi & Ride
clothing our riders can purchase, which
add to the sense of community.
CM: Why do you think your classes have
become so popular?
MF: There’s the Magic that happens
when the doors close, dim the lights,
and turn up the music. When we all
stop and close our eyes, and take a
deep breath. When we set an intention
for the RIDE ahead. There’s a palpable
energy in the room that pushes you one
step further. It’s the soul, body, mind
combination that we bring to you. You’ll
feel supported, not just by our team, but
also by our community.
We have one track we call the ‘Bodhi
track’ which is where we turn off all the
llights, keep the music pumping, and
the instructor is quiet. It’s in that Bodhi
track we ask our RIDERS to take part
in a moving meditation. It’s their time
30
to focus and ‘get into the zone’, come
back to their intention, or set one for the
day ahead.
CM: Classes in generally are more
popular with women that men. Do
you follow that pattern? What are your
demographics?
MF: Mostly, you’ll find 20-45 year olds,
who are serious about getting fit and
shredding weight. Saying that, with the
upcoming launch of Bodhi ATHLETE,
we plan to attract a more male
demographic.
We have lots of men come to our studio
and try out the ‘RIDE’ classes, but they
can struggle a little with the
choreography and coordination
required, so ATHLETE will tick a lot of
boxes for the guys, while still offering
the awesome and immersive Bodhi
experience we’ve become so well
known for.
CM: Are you seeing a trend of class
participants who also have a regular
gym membership?
MF: We have a lot of members who
also work out at other studios, yes.
Most of them add yoga to their weekly
mix to get a good stretch and also to
strengthen.
We have lots of members who combo
our cardio workouts with strength work
such as Lagree Fitness and Reformer
Pilates.
CM: Sounds like finding the right
team members is crucial. What’s on
the checklist during your recruitment
process?
MF: Passion! For music, for movement,
for creating an experience. Teaching a
class at our studios requires a lot of prep
and dedication, so you really need to be
a next-gen instructor to be successful.
CM: You have various class packs
and memberships – what’s your most
popular?
MF: It’s a mix between both and a good
50:50 split. I think that class-packs will
become more popular over time as
customers will become more picky
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