CONTENTS
15
This edition in full ...
6 Editor ’ s Welcome
Craig Mac welcomes you to the Winter 2018 Edition of the WNiF Magazine .
12 Asia Club Report
The latest IHRSA report looks at the Asia-Pacific region serving 22 million members , over 25,000 health clubs and a net worth over AU $ 22 billion .
15 Got Social ?
Chances are you have ! That means you ’ ll want to know what to include your social media policy .
16 Franchising ?
Meridian Lawyers identify some key considerations when buying a fitness franchise .
18 Pre & Postnatal Myths Resident fitness specialist and author Jen Dugard runs us through some pre and postnatal exercise myths and tips .
22 Deals & Discounts
Fitness Australia advice on a sensible approach to deals and membership discounts .
22
24 Generations x 3
Get your slice of the pie ! Find out how to best market your fitness business to 3 generations of members .
29 Studio Profile
Craig Mac visits the flagship of Melbourne based boutique cycle studio Bodhi & Ride for an exclusive interview .
33 Get Great Clients !
NPE Coaching explains why some business owners fill their schedule with great clients and how you can do the same .
34 Sales For Start-Up ’ s
World renowned sales and business leader Steve Jensen explains how to make sales in start-up business .
36 Functional Design
The process of initiating an effective functional design plan begins with the goal of the project : a clear direction as to what it is to be accomplished and why . Bryan Green from Aktiv Solutions runs us through the process .
36
39 What ’ s New ...
Our 10-page Feature Product section showcases by category , What ’ s New across commercial fitness product ranges , business services and other equipment . In this edition we spotlight these six categories :
40 Education 42 Equipment 48 Fashion & Wearables 50 Group Fitness 48 Technology 49 Training Aids
55 Five Questions ...
In every edition of the WNiF Magazine , we get the heads up from a prominent representative of the commercial fitness supplier community . In this edition , Craig Mac interviews the Director and CEO of HQH Fitness , Greg Doherty on the changing landscape of the fitness industry , new challenges facing gym and studio owners and how to get the most out of your functional training space .
10 WHAT ’ S NEW IN FITNESS - WINTER 2018