CONTENTS
15
22
36
This edition in full...
6 Editor’s Welcome 24 Generations x 3
12 Asia Club Report 29 Studio Profile
Craig Mac welcomes you to
the Winter 2018 Edition
of the WNiF Magazine.
The latest IHRSA report looks
at the Asia-Pacific region
serving 22 million members,
over 25,000 health clubs and
a net worth over AU$22
billion.
Get your slice of the pie! Find
out how to best market your
fitness business to 3
generations of members.
Craig Mac visits the flagship
of Melbourne based
boutique cycle studio Bodhi
& Ride for an exclusive
interview.
15 Got Social? 33 Get Great Clients!
16 Franchising? 34 Sales For Start-Up’s
Chances are you have! That
means you’ll want to know
what to include your social
media policy.
Meridian Lawyers identify
some key considerations
when buying a fitness
franchise.
18 Pre & Postnatal Myths
Resident fitness specialist
and author Jen Dugard runs
us through some pre and
postnatal exercise myths and
tips.
22 Deals & Discounts
Fitness Australia advice on a
sensible approach to deals
and membership discounts.
10
NPE Coaching explains why
some business owners fill
their schedule with great
clients and how you can do
the same.
World renowned sales and
business leader Steve
Jensen explains how to
make sales in start-up
business.
36 Functional Design
The process of initiating an
effective functional design
plan begins with the goal of
the project: a clear direction
as to what it is to be
accomplished and why.
Bryan Green from Aktiv
Solutions runs us through the
process.
39 What’s New...
Our 10-page Feature Product
section showcases by
category, What’s New across
commercial fitness product
ranges, business services and
other equipment. In this
edition we spotlight these
six categories:
40 Education
42 Equipment
48 Fashion & Wearables
50 Group Fitness
48 Technology
49 Training Aids
55 Five Questions...
In every edition of the WNiF
Magazine, we get the heads
up from a prominent
representative of the
commercial fitness
supplier community. In this
edition, Craig Mac interviews
the Director and CEO of HQH
Fitness, Greg Doherty on the
changing landscape of the
fitness industry, new
challenges facing gym and
studio owners and how to
get the most out of your
functional training space.
WHAT’S NEW IN FITNESS - WINTER 2018