WNiF Magazine - Winter 2017 Edition | Page 13

HOW TO FUTURE-PROOF By Steve Brossman YOUR FITNESS BUSINESS T o be successful in the near-overcrowded health and fitness industry and within the social media sphere, fitness businesses and professionals need a new approach. These days, traditional marketing, price-slashing, cost-cutting, membership deals and formulated sales systems no longer provide profitable and sustainable income. This is because today’s potential prospects can shop around with a mere click of a mouse, making them virtually immune to traditional marketing tactics. WHAT’S NEW IN FITNESS - WINTER 2017 13