SO
YOU
WANT
TO WORK
WITH MUMS?
N
ew mums and
pregnant women
are a growing
demographic that many
fitness professionals are
eager to work with. If
you’re one of those fitpros,
then check out this suite
of programs and services
that can help you establish
a thriving and successful
business.
Jen Dugard of Body Beyond Baby
has launched Affiliates, White Labels,
Mentoring and Accredited Trainer
Education to assist fitness professionals
who want to work with pregnant ladies
and new mums.
Body Beyond Baby is a successful group
training business with onsite childcare
that has looked after 1000’s of mothers
since its conception in 2008. Currently,
it services more than 100 mums a week,
16
By Jen Dugard
their female clients as they become
mothers. For fitness professionals who
want to specialise in working with mums
and create a solid mum-focused fitness
business, Safe Return to Exercise provides
an essential foundation in which to
commence.
with sessions often booked out and
oversubscribed to, during the winter
months (many pregnant women even
make contact prior to the birth of their
baby, to make sure they don’t miss out).
After exploring growth options for a
number of years, Body Beyond Baby
founder, Jen Dugard made the
decision to move away from traditional
franchising and licensing avenues.
‘My original plan was to grow the Body
Beyond Baby brand far and wide. But,
after years of personal growth, research
and money invested I realised it was
much bigger than me and that more
can be achieved by working together,
supporting each other and sharing my
experiences and knowledge from over
10 years in the fitness industry and 8
years of working solely with mums as a
personal trainer and a business owner..’
The first step to Jen’s plan was to develop
the Fitness Australia accredited
education program called Safe Return to
Exercise. This two-day workshop delivers
12 CECs and is designed to provide the
fundamentals for any personal trainer
and fitness professional who wants to
continue to train, keep safe and rebuild
Following the completion of Safe Return
to Exercise fitpros can then apply to
become a ‘Body Beyond Baby Affiliate’,
participate in ongoing mentoring with
Jen herself, or buy into the ‘Mums Fitness
White Label’ product which enables
you to set up your own mum-focused
fitness business from scratch. Here, you’re
essentially provided with all of the Body
Beyond Baby policies, procedures and
best practices – everything you need
to set up a business that replicates the
successful Body Beyond Baby model.
From there you are then mentored
through the process, although at the
end of the day it’s your business, your
brand, your clients – Jen takes nothing
further but continues to provide support
and guidance through the ongoing
Affiliate relationship.
Magdalena Hawley from Mums Going
Strong Fitness has been an Affiliate and
WHAT’S NEW IN FITNESS - WINTER 2017