HOW TO
FUTURE-PROOF
By Steve Brossman
YOUR FITNESS BUSINESS
T
o be successful in the near-overcrowded health and fitness industry and within
the social media sphere, fitness businesses and professionals need a new
approach. These days, traditional marketing, price-slashing, cost-cutting,
membership deals and formulated sales systems no longer provide profitable and
sustainable income. This is because today’s potential prospects can shop around
with a mere click of a mouse, making them virtually immune to traditional marketing
tactics.
WHAT’S NEW IN FITNESS - WINTER 2017
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